Videogame releases, particularly big titles like Ubisoft’s “Rainbow 6” based off of Tom Clancy, are preceded by action-packed trailers and ads to hype the game. A two-minute trailer is fairly standard, and most gamers or those who watch tv shows which gamers watch, have often seen these kinds of commercials. Ever wonder how much those cost to make?
The Mill is a London-based, award-winning advertisement company and their suit filed today against Ubisoft for unpaid fees relating to the Rainbow 6 trailer reveal that almost $600,000 was the rate for a 120 second trailer to be made, presumably one which a 1-minute version and a 30 sec version can be made from. According to a complaint filed in Canadian Superior Court in Montreal, the ~$600,000 was to be divided into 4 equal payments as certain milestones were delivered. The Mill claims that Ubisoft made continual material changes to the requirements which resulted in The Mill notifying Ubisoft that additional fees would be required, to which Ubisoft did not object. In anticipation of the final payment, The Mill sent a trailer to Ubisoft which was shown at the Video Game Awards in December 2011 to favorable reception. Yet, The Mill claims Ubisoft then, for the first time, expressed dissatisfaction with the trailer and work as a whole, refused to make the final payment or pay the extra fees. Thus Ubisoft is sued for 147,564.60 British Pounds sterling, or $232,860.23USD.
A video of the trailer can be found here: http://www.gametrailers.com/videos/h1hyow/rainbow-six–patriots-vga-2011–exclusive-debut-trailer
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