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Internet, Video Games

MAKER OF SKYRIM SEEKS TO TRADEMARK “FUS RO DAH” AND UNRELETINGLY FORCE KNOCKOFF SHIRTS AWAY

In case you are not one of the over 10 million people who have purchased Elder Scroll V: Skyrim since its critically acclaimed release in November, “Fus Ro Dah” is magical shout. As a dragon-born in the game, your character is able to learn power phrases, including “Fus Ro Dah,” which means ‘unrelenting force’ and is accompanied by epic music. When your character shouts “Fus Ro Dah,” a wave of force emits which blows over monsters and animals. Even before the game’s release, internet videos were popping up involving “Fus Ro Dah” which became a full internet meme. A youtube search of “Fus Ro Dah” shows 50,800 videos. The videos often take the form of the “Fus Ro Dah” shout from the game being imposed over a video of someone falling over or being blown away by wind.

Unsurprisingly, T-shirts saying “Fus Ro Dah” have popped up all over, and some are currently available on sites like Zazzle, Amazon, and Cafepress, though most if not all are unofficial. Zenimax, the parent of Skyrim-maker Bethesda, has recently applied for six trademarks of “Fus Ro Dah” in a variety of contexts, including T-shirts and other typical merchandising items, like backpacks. If Zenimax has its way, the unofficial “Fus Ro Dah” merchandise, which doesn’t net them any profits, will go away. A Zenimax spokesperson commented that the company is only looking to protect their intellectual property rights.

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About Nerds in Court

John G. Nowakowski, Esq. (LLMT), is a graduate of the University of San Diego School of Law, and is licensed to practice law in California and Nevada. Christina R. Evola, Esq. is a recent graduate of the University of San Diego School of Law where her studies focused on intellectual property, antitrust, and media law. She is a lifelong gamer and avid cosplayer. DISCLAIMER: ‘Nerds in Court’ is for entertainment purposes only. Nothing should be construed as legal advice, or any advice for that matter, and no attorney-client relationship is formed by reading these posts. Do not consider information provided here as a substitute for obtaining legal advice from a qualified, licensed attorney in your state.

Discussion

2 thoughts on “MAKER OF SKYRIM SEEKS TO TRADEMARK “FUS RO DAH” AND UNRELETINGLY FORCE KNOCKOFF SHIRTS AWAY

  1. Howdy! I could have sworn I’ve been to this
    website before but after browsing through some of the post I
    realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be book-marking and
    checking back
    frequently!

    Posted by Kristal | February 4, 2013, 9:02 pm
    • Thanks, Kristal. Sorry we haven’t posted as much as we’d like lately, but we’re working attorneys here and prize quality over quantity. The internet is a great place with lots of things worthy of attention, so we strive to make each and every post worth reading for our subscribers. You might consider a Twitter or other subscription that would notify you when we get off our butts to make a post for you.

      Posted by Nerds in Court | May 23, 2013, 7:18 am

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