If you aren’t familiar with the term, “Brony” refers to the surprisingly large number of adult, heterosexual males who proudly admit their love of the 2010 animated series “My Little Pony: Friendship is Magic” based on ’80s classic toys. The movement probably got its largest attention when Stephen Colbert gave a shout out to his fellow Bronies on Colbert Report last summer and a BronyCon is planned in New York. Of course, Bronies have been using the internet just like any other obsessed fans, even having a presence on Second Life. However, until last December, PonyArchive.org was apparently the place to go for Bronies (and female fans too, of course), with various sources stating the site had 30,000 visitors a week. Unfortunately, PonyArchive.org also had full episodes available for download, prompting toy maker/owner Hasbro to send takedown notices to the site in mid/late December 2011. After initially resisting Hasbro, PonyArchive eventually did relent, a move which sent some shockwaves through the Brony community. Pony Archive also included a parting message to Hasbro, wherein an Anglo-Saxon word was used to recommend that Hasbro go and engage in autoerotic practices, a move which itself sparked further debate in the Brony community.
Hasbro has been busy defending their intellectual property rights, including a suit against laptop maker Asus over the use of the “Transformer” name.