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Cartoons, Movies, Technology, Television


In April 2011, the computer maker Asus released its “Transformers” line of laptops. Hasbro, maker of the popular “Transformers” toy franchise contacted Asus and asked them stop using the name, but did not file suit. Yet, this month Asus revealed its ‘sequel’ to the “Transformers” laptop: Transformer Prime. Optimus Prime is the name of the leader of the good Transformers, the Autobots, and is likely the most famous of the Transformers. Thus, Hasbro filed suit for trademark infringement in LA federal court this week. In addition to the name “Transformer Prime” it is also stated by Hasbro that the advertising campaign by Asus uses imagery that closely resembles that of the Transformers movies and video games,”in particular evoking the Transformers home planet of Cybertron.” Therefore, we have a case where Cybertron is not only mentioned in the complaint, but a key factual question may very well be how closely Asus commercials evoke the image of Cybertron. Cool.


About Nerds in Court

John G. Nowakowski, Esq. (LLMT), is a graduate of the University of San Diego School of Law, and is licensed to practice law in California and Nevada. Christina R. Evola, Esq. is a recent graduate of the University of San Diego School of Law where her studies focused on intellectual property, antitrust, and media law. She is a lifelong gamer and avid cosplayer. DISCLAIMER: ‘Nerds in Court’ is for entertainment purposes only. Nothing should be construed as legal advice, or any advice for that matter, and no attorney-client relationship is formed by reading these posts. Do not consider information provided here as a substitute for obtaining legal advice from a qualified, licensed attorney in your state.



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