Earlier this week, Wimpy Kid, Inc., filed a lawsuit against Antarctic Press in federal court in Mass., claiming trademark infringement, trademark dilution, copyright infringement, and more counts. Wimpy Kid publishes the “Diary of a Wimpy Kid” series of illustrated books, which debuted in April 2007 and have since sold 52MM copies in North America alone. The latest Wimpy Kid book (the 6th) “Cabin Fever” is anticipated to be one of (if not the) top selling books this holiday season. Antarctic Press has published a book, “Diary of a Zombie Kid” which has similar illustrations, cover art, and other stylistic points similar to “Diary of a Wimpy Kid” in what looks like a parody. Generally, parodies are protected speech. For example, if SNL did a sketch making fun of ‘Avatar’ that is probably fine. Here, clearly Wimpy Kid thinks the parody went too far and poses a risk of confusing consumers into thinking that Zombie Kid is not just a parody, but part of the Wimpy Kid series of books.